The teams that win with stablecoins do not talk about features. They remove the first five blockers that stop a developer from moving real money. This is the playbook I have used to get partners live with payments, payouts, and cross-border transfers in days, not quarters.
Start with one real user, not a persona
Meet Elizabeth, a full stack dev at a marketplace. She needs to pay creators in minutes, not days. She does not care about brochures. She cares about three things: a working sample, clear errors, and a human who answers in under an hour. If we make Elizabeth successful, ten more teams follow.
The only journey that matters
- First successful auth
- First wallet funded in test
- First transaction captured in test
- First production keys issued
- First money moved in production
Everything we ship should shorten that list. Everything else is noise.
One page per use case
Three pages only. Each page has a short intro, a diagram, a starter app, and a ten step quickstart.
- Checkout
Use case: accept USDC at checkout and auto capture.
What we give: a minimal repo with a cart, a single server route, and a webhook that flips an order to fulfilled. - Payouts
Use case: pay hundreds of creators or suppliers.
What we give: a CSV uploader, idempotent batch API calls, and a simple status dashboard. - Cross-border
Use case: move value between two wallets across regions.
What we give: a quote object, two API calls, and a mobile screen set with copy that a PM can ship as is.
Each page links to the same error cookbook and the same webhook verifier. No forks of the truth.
Samples that reduce time to value
Ship three repos that compile in one command. Keep them boring and reliable.
Web checkout with a working webhook and a seeded test wallet
Payouts dashboard with CSV import and per item status
Mobile transfer with three screens and a mocked contact list
Every repo has a ten step README, one minute loom video, and a section titled “If this fails, do this.”
Docs that feel like a partner sitting next to you
One quickstart that creates a wallet, funds it in test, and makes a transaction in under ten minutes
Error cookbook with exact messages, causes, and fixes
Copy and paste snippets for webhooks, retries, idempotency, and pagination
A single page that explains keys, environments, and how test maps to production
If a developer has to open more than two tabs to complete the quickstart, we are doing it wrong.
Office hours that behave like a superpower
Publish a daily thirty minute window where a human answers within the hour. Link it in every doc and every error email. Track what people ask, then fix the doc or the sample the same day. Support becomes content. Content becomes activation.
Co-builds that create momentum
Run weekly co-builds with partners who can launch fast. The format is simple. Day 1 kick, Day 3 review, Day 5 ship. Measure one thing only. Did the partner move money in production by Friday. If yes, write a 300 word launch note with a link to the exact repo and doc sections they used.
What DevRel and Marketing own together
DevRel owns quickstarts, samples, and office hours
Product marketing turns the three use cases into clean pages and emails
Solutions engineering turns every solved ticket into a doc tweak or a code sample
Partner marketing spotlights shipped integrations with short, concrete case notes
No handoffs. One team. One funnel that ends with money moved.
The only metrics that matter
Time to first successful call
Time to first money moved
Payment success rate
Payouts settled under two minutes
Tickets per 1,000 transactions
Week 4 retained volume for new integrations
Publish these to the team every Monday. If a number dips, fix one friction in docs or samples that day.
A short story from the field
Back to Elizabeth. She opened the payouts page, clicked the sample repo, and ran the quickstart. The first batch failed with a clear error about an invalid address format. The cookbook showed the exact fix. She retried with idempotency and saw green checks on the dashboard. On Thursday she moved real funds in production. On Friday her finance lead asked for creator stats. We already had a simple export in the sample. That team became a reference without a slide deck or a workshop.
Day one checklist
Three use case pages live
Three sample repos live
One quickstart that never leaves the reader guessing
Webhook verifier linked everywhere
Office hours staffed and visible
A single feedback channel from tickets to docs to samples
Close
Developers do not need a maze. They need one clear path for a valuable job, code that works, and responses that arrive before their coffee cools. Do that, and the ecosystem grows because builders ship, not because we said please.